he444 Privacy Policy

1 Data We Collect

he444 collects personal data from players through several channels: directly when you register an account or complete KYC verification; automatically when you browse and interact with the platform; and from third-party payment processors and fraud-prevention services when you make a deposit or withdrawal. The categories of personal data we collect are described below.

1.1 Registration and Identity Data

When you create an he444 account, we collect your full legal name, date of birth, residential address (including city, district, and postal code), email address, and mobile phone number. This information is required to create and administer your account, verify your identity for KYC compliance, and process your payments. Providing false or incomplete registration data is a breach of the he444 Terms & Conditions and may result in account closure.

1.2 Identity Verification Documents

As part of our Know Your Customer (KYC) process, he444 may request copies of government-issued photo identification such as a National ID card, passport, or driving licence. We may also request proof of residential address in the form of a utility bill or bank statement, and in some cases proof of payment method ownership. These documents are stored securely and used solely for identity verification, fraud prevention, and regulatory compliance purposes.

1.3 Financial and Transaction Data

he444 records details of every financial transaction conducted through your account, including deposit amounts, withdrawal requests, payment methods used (such as bKash, Nagad, Rocket, Upay, Visa, Mastercard, or bank transfer), transaction dates and times, and transaction reference numbers. We do not store full card numbers or mobile banking PINs — payment authentication is handled by the respective payment service providers under their own security protocols.

1.4 Gaming and Betting Activity Data

We record comprehensive data about your gaming and betting activity on he444, including bet placement times, stake amounts, game titles played, sports markets wagered on, session durations, win/loss outcomes, and bonus usage. This data is used for account administration, responsible gaming monitoring, fraud detection, and improving the he444 platform experience for players in Bangladesh.

1.5 Technical and Device Data

When you access he444, our systems automatically collect technical data including your IP address, browser type and version, operating system, device type (desktop, mobile, tablet), screen resolution, referring URL, and pages visited on the he444 website. This data is collected via server logs and cookies and is used for platform security, fraud prevention, and site performance optimisation.

2 How We Use Your Data

he444 processes personal data only for clearly defined and legitimate purposes. The table below summarises the primary purposes for which your data is used and the legal basis on which each processing activity rests.

2.1 Marketing Communications

he444 may send you promotional emails, SMS messages, or in-platform notifications about bonuses, new games, seasonal promotions (such as Eid special offers or BPL cricket betting promotions), and platform updates — but only where you have given your explicit consent to receive such communications at the time of registration or subsequently through your account preferences. You may withdraw consent at any time by adjusting your communication preferences after he444 Login, or by emailing [email protected]. Withdrawing consent does not affect service communications that are necessary for account administration.

2.2 Automated Decision-Making

he444 uses automated systems for fraud detection, risk scoring, and responsible gaming monitoring. These systems may automatically flag or temporarily restrict account activity where suspicious patterns are identified. Where an automated decision has a significant impact on your account — such as a temporary suspension — you have the right to request human review of that decision by contacting the he444 support team.

3 Data Sharing & Disclosure

he444 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Your data may be shared with third parties only in the specific circumstances described below.

3.1 Payment Service Providers

To process your deposits and withdrawals, he444 shares the minimum necessary financial data with payment service providers including bKash, Nagad, Rocket, Upay, Visa, Mastercard, and the processing banks (including Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, and Sonali Bank where applicable). Each of these providers operates under its own privacy policy and is subject to applicable financial services regulations. he444 is not responsible for the data practices of third-party payment providers once data has been transmitted to them for transaction processing.

3.2 Identity Verification and Fraud Prevention Services

he444 works with third-party identity verification and anti-fraud service providers to assist with KYC document screening, IP reputation checking, and device fingerprinting. These providers process data on behalf of he444 under strict data processing agreements and are not permitted to use your personal data for any purpose other than providing the contracted services to he444.

3.3 Game Software Providers

Casino and sports betting software providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive limited technical session data (such as a tokenised player ID, session token, and game-specific stake data) to facilitate real-time gameplay. These providers do not receive your full personal profile or payment details.

3.4 Legal and Regulatory Disclosure

he444 may be required by applicable law, court order, or legitimate governmental or regulatory authority to disclose personal data without prior notice to the affected player. In such cases, he444 will disclose only the minimum amount of data required to comply with the legal obligation and will take reasonable steps to notify the player where legally permitted to do so.

4 Cookies & Tracking

he444 uses cookies and similar tracking technologies to operate the platform efficiently, remember your he444 Login session, personalise your experience, and collect analytical data about how the platform is used. This section explains the types of cookies used and how you can manage them.

4.1 Types of Cookies Used

• Strictly Necessary Cookies: These cookies are essential for the he444 platform to function. They enable core features such as maintaining your he444 Login session, remembering your account preferences, and keeping your shopping basket or bet slip active during a session. These cookies cannot be disabled without significantly impairing your use of the platform.
• Performance and Analytics Cookies: These cookies collect aggregated, anonymised data about how visitors use the he444 website — including which pages are visited most frequently, how long players spend on each section, and which links are clicked. This information helps he444 improve the platform layout and user experience. We use analytics tools that process this data in anonymised form only.
• Functional Cookies: These cookies remember choices you make on the platform — such as your preferred language, display settings, or responsible gaming tool configurations — so you do not have to re-enter preferences each time you log in.
• Security Cookies: These cookies support platform security features such as fraud detection, session authentication, and device recognition for two-factor authentication purposes during he444 Login.

4.2 Managing Cookies

You may control cookie preferences through your browser settings. Most modern browsers allow you to view, delete, and block cookies from specific websites. Please note that blocking strictly necessary cookies will prevent the he444 platform from functioning correctly, including the ability to complete he444 Login and access your account. For guidance on managing cookies in your specific browser, refer to your browser's help documentation. he444 does not use cross-site advertising tracking cookies or sell cookie data to advertising networks.

5 Data Security

he444 takes the security of your personal data seriously and maintains a comprehensive set of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, alteration, or disclosure.

5.1 Technical Security Measures

All data transmitted between your device and the he444 platform is encrypted using 256-bit SSL (Secure Sockets Layer) technology — the same encryption standard used by major commercial banks in Bangladesh. Player account passwords are stored using one-way cryptographic hashing and are never stored in plain text. Financial transaction data is handled through secure, tokenised payment channels. Access to he444's internal systems and databases is restricted to authorised personnel only, with role-based access controls enforced throughout the organisation.

5.2 Organisational Security Measures

Staff at he444 who handle personal data are subject to strict confidentiality obligations. Access to player personal data is granted on a need-to-know basis only. he444 conducts regular internal security assessments and works with third-party security professionals to identify and remediate vulnerabilities. KYC documents submitted by players are stored in an encrypted document management system with restricted access.

5.3 Data Breach Response

In the event of a confirmed personal data breach that poses a risk to the rights and interests of affected players, he444 will notify affected players without undue delay and will take immediate steps to contain the breach, assess its scope, and prevent recurrence. Notification will be provided via the email address registered to the affected he444 account. Players are encouraged to keep their registered email address current and to enable two-factor authentication to reduce the risk of account compromise.

6 Data Retention

he444 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and compliance obligations. The following retention periods apply to the principal categories of data held by he444.

Following the expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that makes re-identification impossible. Anonymised and aggregated data (which cannot be linked back to any individual player) may be retained indefinitely for platform analytics and reporting purposes.

7 Your Privacy Rights

As a player registered with he444, you have a number of rights in relation to your personal data. he444 is committed to honouring these rights in a timely and transparent manner. To exercise any of the rights described below, please contact the he444 privacy team at [email protected] with the subject line "Privacy Rights Request" and a description of the specific right you wish to exercise.

7.1 Right of Access

You have the right to request a copy of the personal data that he444 holds about you. Upon receiving a verified access request, he444 will provide a structured summary of your personal data within 30 days. This summary will include the categories of data held, the purposes for which it is processed, the retention period, and any third parties with whom it has been shared.

7.2 Right to Rectification

If any personal data that he444 holds about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. Basic account information such as your email address, phone number, and residential address can be updated directly through your account settings after he444 Login. For changes to identity data such as your legal name or date of birth, you will be required to submit supporting documentation for verification.

7.3 Right to Erasure

You may request that he444 delete your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent on which the processing was based, or where you believe the data has been processed unlawfully. Please note that he444 may be required by law to retain certain categories of data (particularly financial transaction records and KYC documents) for the retention periods specified above, even following an erasure request. In such cases, he444 will delete all data that is not subject to a legal retention obligation.

7.4 Right to Restrict Processing

You have the right to request that he444 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested, or where processing is unlawful but you prefer restriction over erasure. During a period of restricted processing, he444 will only store the relevant data and will not use it for any other purpose without your consent.

7.5 Right to Data Portability

Where data has been processed on the basis of your consent or a contract with you, you have the right to receive a copy of your personal data in a structured, commonly used, and machine-readable format (such as CSV or JSON). This right applies to data that you have provided directly to he444, such as your account registration details and transaction history.

7.6 Right to Object

You have the right to object to the processing of your personal data where he444 relies on legitimate interest as its legal basis. You also have the right to object to processing for direct marketing purposes at any time. If you object to marketing communications, he444 will stop sending them immediately upon receipt of your request.

8 Policy Updates & Contact

8.1 Changes to This Policy

he444 reserves the right to update this Privacy Policy at any time. When a material change is made — for example, a change to the categories of data collected, the purposes for which data is used, or the third parties with whom data is shared — he444 will notify registered players via email to the address registered on their account, and will update the "Last Updated" date shown at the top of this document. Continued use of the he444 platform following notification of a material change constitutes acceptance of the revised Privacy Policy.

Players are encouraged to review this Privacy Policy periodically to stay informed about how he444 protects their personal data. Archived versions of previous Privacy Policy documents are available on request by contacting the support team.

8.2 Contact the Privacy Team

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that he444 holds about you, please contact the he444 privacy and data team using the following details. All privacy-related correspondence is handled exclusively in English.

• Email: [email protected] (subject line: "Privacy Policy Enquiry")
• Response Time: Within 2 business days for general enquiries; within 30 days for formal rights requests
• Support Hours: 24 hours a day, 7 days a week
• Platform: he444 — https://he444.bet